My Interview with Maria Pizzeria

You guys know her as Maria Pizzeria, I got a chance to speak to her about her life and get a little insight into what she does. 

She has travelled a long way to reach her ‘dream’ job but plans to go even higher.

I dreamt about Lazy Oaf for many, many years” says Maria. “It was my first major brand crush – they had a competition and I won it.”

Since coming to London two years ago, Maria has been working her way up the fashion ladder. Stepping up from working in Topshop to being an assistant at Coffin On Cake PR, she has certainly stamped her Swedish trademark into her work.

Starting with her dream job interning at Lazy Oaf, she has been interested in all of the aspects with fashion. The all-in approach from this brand was what sparked the passion for Maria as she realised that she can do all sorts. “Everything was connected. I like everything together.”

To the average person, they think fashion is just about the clothes. Maria disagrees. “I work in everything! My areas are social media and the press.”

Her flame was set alight when she started blogging 7 years ago, a laugh from Maria suggests that even she is surprised by that. Posting about her outfits and brands that interested her was her enjoyment at that time. “I just figured out my likes, my style, music because the internet was there and it’s like a whole world. I was trapped in a tiny home-town and felt like I could never develop.”

She applied for a Digital Media University in Sweden where she attended with solely the knowledge of blogging. Luckily for her, the course was based on the personality of the applicant, not about the skills, “it was cool”.

Getting experience is highly important in this industry. Maria was proactive and threw herself into the eye line of people that could help her progress. “I put up what I like and I found people that like the same stuff. It made me realise that the world is out there and it’s not just wherever you are”. Being in the agency has opened her up to the possibilities and reminds her that she isn’t in a boring 9-to-5 office job that people dread to have. She is able to be out and about, doing her own thing and creating those all important contacts that she is so grateful for.

Maria’s ‘office’ is one that inspires. Clothes hung up on the wall, fashion magazines scattered everywhere you look and wondrous pieces of art catching your eye at every turn. It’s like no office I’ve ever been to.

Social media seems to be a growing phenomenon that creates a portal between the average person and the people that can give you an opportunity. Sites such as Twitter and LinkedIn give a platform for someone to start off with and create relationships with huge companies or celebrities that would be impossible by phone/email. “It’s all about connections and networking. If you can get a good recommendation from someone that people know, its enough”

I was interning at a magazine and they were working with agencies a lot – that’s where I got the connection. They saw I liked JuJu shoes, they said they didn’t have anyone in the office that liked them so they wanted me to do the accounts.”

Her most recent venture, Malmö London – a Swedish fashion brand, catapulted her into the photography and styling aspects. “I shot the look-book and styled it and now I’m doing the social media and press. I really like to grasp it and tell the brand “I’m up here to help you develop it if you want me to””.

Bursting into the fashion scene is difficult. Sometimes you just have to take what is given to you. It hasn’t always been straight-forward for Maria as she has had many jobs that didn’t go so well. “I did a job assisting a stylist once, that wasn’t fun! There was nothing to do on set, just collecting and returning things. I think I learnt a lot anyways.”

Even her role at Lazy Oath didn’t live up to her dreams. “It wasn’t paradise. When I was there, I was so f**king scared.” Moving to new country, learning a new language and being expected to fit right in was daunting for Maria – she even had to share a room in a flat.

Maria aspires to build her own empire in London one day and plans on publishing her own magazine. Beginning with online and finally going into print is obviously a huge passion for her as she gets excited even mentioning the idea.

If I would work full time for an agency, it would be my own”

Pay – £80 a day

Hours – “As a guide, I’d say 12 hours a day! But I work whenever I can. Since, when I’m off I do shoots and style stuff as well and I count that as work”

Work/life balance – “I got my office at home as well, so obviously I just work all the time. I want to be able to go out and have a coffee with someone, even if it has nothing to do with the agency, it just helps me to think or get inspiration.”

Best thing – “The agency experience; being in a team and where people appreciate your role and what you do!”

Worst thing – “Being dressed up everyday and being stuck in front of the screen all day long, that makes me cringe.”

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Zara Menswear

I am in love with this collection by Zara Man.

They have really got in touch with the winter needs an given us an array of beautiful pieces that are sure to keep you warm.

From head to toe, they have created a sleek, comfortable look that seems effortless in terms of style.

A heavy, oversized blazer appears to be on trend this season, with many other brands quickly snapping us this look. It adds the business image that every man wants to be seen in.

The jumpers are to die for. The close-knit style is an excellent way to keep warm in these brisk winter days. They are available in many colours to accompany any outfit.

The accessories in the lookbook are perfect! The Oxford boots, the chunky scarves and the holdall bag are gorgeous. They are the much needed finishing touches that complete that pristine look.

Check out their lookbook, http://www.zara.com/uk/en/lookbook/man/edition-c515503.html

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PLEASE READ: Fly 53 x New Model Army‏

In 1985 the band New Model Army made a statement on Top of the Pops that caused a long term rift with the show that was never healed before the show’s demise.

Shit on stage? Threaten anarchy? Swear (a lot)? Expose themselves? No. The band dared to wear a tee exclaiming the obvious – Only Stupid Bastards Use Heroin.

1985 was one of the disgraceful years of ‘heroin chic’ in music. Bands pretending to do it, media semi-promoting it and with rumours that it was no worse than dope circulated by dealers, kids were paying the price both literally and figuratively with their lives.

Designer and long-time friend of N.M.A. Joolz Denby was sick of this pretence, seeing what was happening in her neighbourhood, and trying to take on the council to educate the locals about the dangers. NMA was even active in supporting local Drug Charities. Then happenstance presented the band with the platform; Joolz says ‘a surprising request to play Top Of The Pops was a great opportunity to make a useful statement.’

Joolz hand painted four tees for the band that said ‘Only Stupid Bastards Us Heroin’ in the hope of deterring any teens off the path of hard drugs. On the day in the studio TOTP took umbrage at the word bastard (as well as the bands insistence of playing live) and promptly gaffer taped the word to hide it. Over the time to air, Joolz snipped away at the tape with some nail scissors so when it came time for the set, you could plainly read the word.

The rest is history – a lifetime ban from Top Of The Pops as they stepped off stage and a surprising ally in newspapers poking at TOTP for being arses about an important message.

FLY53 has always championed the Tee as a canvas. Having been sued banned and had product pulled for making statements, we thought this was a perfect story and one that deserves highlighting. So we have reprinted the tee in limited numbers, 40 of which will be auctioned off and every penny raised will go to a drug charity local to the band’s hometown.

Tees will be auctioned through eBay from 14th November. W/C 14th November, 20 tees will be put up first week and 20 the next. Check www.fly53.com for news and info on the auction. 

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Job-seekers Attire!

Today, I went on the job hunt (once again) and wanted to show you what I wore – I know, how boring, right?!

So here it is!

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I was going for the smart, casual look to attract the employer.

The smart grey roll-up trousers and black shirt (one button undone) create the perfect look and looks professional. It looks like something you would wear in an office on a day-to-day basis.

Shirt – £12.99 from H&M.

Trousers – £17.99 from ASOS.

I put my own spin on the outfit with my own additions. The denim jacket is one that I dug out at a car boot sale for £3. BARGAIN! The person clearly didn’t realise that they were selling a vintage Levi’s jacket for so little. I couldn’t resist it, or contain my excitement.

The scarf and hat were simply because it was cold. I love the pattern on the scarf though, slightly Burberry-esque. LOVE IT.

Scarf – £9.99 from H&M.

Hat – Unknown (it was a birthday present) but I’m sure you could find it online from River Island.

The shoes are a black pair of Converse with a fringe on the back (obviously not clear in the picture! Stupid iPhones!)

Shoes – £25 from Office. 

So there we have it, my outfit for finding a job. Hopefully it works. I’m sure you’ll hear if it did.

(Prices are from when I bought the items, they could have changed now. Maybe cheaper, GO CHECK THEM OUT!)

Ciao, x

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Product of the Week – Brooklyn We Go Hard.

Born in 2010, Brooklyn We Go Hard is a label created by two friends fascinated by elsewhere.

Their new collection holds the winter colours that are apparent in all collection in the colder months.

The sweatshirts are especially a great addition to an outfit (albeit an expensive addition) keeping you warm but looking smart and sophisticated at the same time.

Only available for a limited time, the jumpers are a mix between cotton and wool fabrics to create that luxurious feel of warmth. Wearing these on a cold, winters day seems like a dream.

They come in a variety of 4 colours, all warming colours that seem fitting for the cold weather that we are always promised to expect.

Although BWGH are a relatively unknown brand, they have proved a hit within the fashion world with their famous knitted logos.

They are definitely worth a look on: (http://www.togsandclogs.com/collections/brooklyn-we-go-hard) or (http://www.bwgh.fr/en/collection.html)

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My interview with Malmo London.

I sent some questions over to the Malmo London designers and have just received their answers! 

 

 

– How did it all start? What made you decide to make the collection?
It all started with  2 guys who wanted to start a clothing brand, without forgetting our roots.  We have quickly gained a loyal following as we care about the people that work for us and the young creatives we actively support. We never want to be a nasty corporation, using sweatshops and laughing all the way to the bank.
– I see that you like to take inspiration from the streets? Is there anything in particular that you look for or is it just whatever’s there?
I like to throw myself in. Get a cheap flight, get lost in a city, meet people, visit galleries, peoples studios- that’s my biggest inspiration. It doesn’t have to be limited to looking at clothes. That’s why the collection is sporadic- no-one wants to see the same old sh*t season after season.
– What’s the main difference between Swedish streets and London streets? (If there are any differences).
Personally I find, Sweden is very classy, homely & functionally focused. Whereas London is more gritty and spontaneous. Its great to bring together ideas from different areas, including Nepal; where our products are manufactured. A lot of inspiration has come from there as well.
– What sort of things do you look for when you put together Mo Monthly?
We look for aspiring creative talent. Be it music, design or indeed fashion. Something fresh, original & forward thinking.
– What’s your main piece of advice to the young designers out there that want to start out in design?
Ask yourself, “what’s stopping me doing this?”. Don’t be afraid of putting stuff ‘out there’. If you have confidence in yourself and a vision going forward, you will inevitably succeed.
(Here’s the lookbook for their Autumn/Winter collection: http://www.malmolondon.net/pages/lookbook)
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Native Youth A/W 13

Yesterday, I got sent a link to the Look book for Native Youth and their Autumn/Winter 2013 collection.

After having a look through, I realised that this is one of my favourites that I’ve seen.

They design a huge range of sweaters, shirting and outerwear with their signature details, creating a recognisable look and forming stylish apparel for a confident generation.

The beautiful patterns, the multi-layers and you can’t forget the male model. (You’ll see!)

Whether you want a simple, plain t shirt. Or a spectacle of colours and patterns then this is the brand for you!

Sifting through the collection, I was seeing masterpiece after masterpiece and I was amazed by every single outfit.

All of them are unique and would look good on a dashing young man that wants to get noticed. (Sounds like me actually!)

Have a look for yourself.

Some of the pieces are available to buy online (including ASOS – so you students out there get on it, you wont regret it: http://www.asos.com/Men/A-To-Z-Of-Brands/Native-Youth/Cat/pgecategory.aspx?cid=16532)

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Another Clutch

Another Clutch

I have a weird addiction to clutches at the moment, so bear with me.

I love this one. The camel, leather clutch is gorgeous – so on trend.
The black nail varnish is an interesting one, but nevertheless a good look.
The rings and the hand chains are gorgeous. So dainty and intricate, it creates an all round cute look.

(Taken from ElleUK Pinterest)

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