Bursting onto the ASOS Marketplace with their collection of specialist shirts and t shirts, this brand is one that really impresses.
They have definitely made an impression on the public, gaining a following on Twitter and soon to have their own website.
Whether you want a plain tee, or a handmade one with a funky pattern, this is the brand for you! Combining the modern artistry on the streets with the beauty of the English past to creates a completely unique look that really stands out from the crowd.
They have recently been chosen to showcase their collection at Vogue’s Fashion Night Out (#FNO) and I am extremely excited to see what the have to offer.
Granted, their pieces are a bit pricey (£40+ for a t-shirt), they are made from quality material that is proven to last long. And their designs are to die for.
I sent some questions over to the Malmo London designers and have just received their answers!
– How did it all start? What made you decide to make the collection?
It all started with 2 guys who wanted to start a clothing brand, without forgetting our roots. We have quickly gained a loyal following as we care about the people that work for us and the young creatives we actively support. We never want to be a nasty corporation, using sweatshops and laughing all the way to the bank.
– I see that you like to take inspiration from the streets? Is there anything in particular that you look for or is it just whatever’s there?
I like to throw myself in. Get a cheap flight, get lost in a city, meet people, visit galleries, peoples studios- that’s my biggest inspiration. It doesn’t have to be limited to looking at clothes. That’s why the collection is sporadic- no-one wants to see the same old sh*t season after season.
– What’s the main difference between Swedish streets and London streets? (If there are any differences).
Personally I find, Sweden is very classy, homely & functionally focused. Whereas London is more gritty and spontaneous. Its great to bring together ideas from different areas, including Nepal; where our products are manufactured. A lot of inspiration has come from there as well.
– What sort of things do you look for when you put together Mo Monthly?
We look for aspiring creative talent. Be it music, design or indeed fashion. Something fresh, original & forward thinking.
– What’s your main piece of advice to the young designers out there that want to start out in design?
Ask yourself, “what’s stopping me doing this?”. Don’t be afraid of putting stuff ‘out there’. If you have confidence in yourself and a vision going forward, you will inevitably succeed.
It seems only this morning that I was eagerly awaiting the first show to kick off and now we’re saying goodbye. For another year!
It has been fun blogging and reviewing the collections. And interacting with everyone along the way. It shows that blogging can bring good things (tickets to Ji Cheng) and how networking is super important if you wanted to get somewhere.
I have met some great people in just a short amount of time and who knows where it could lead. (hopefully somewhere bigger and better!)
I hope you’ve enjoyed reading my posts. If not, I’m sorry. But I have thoroughly enjoyed writing for you guys.
Today was a day that proves “it’s not what you know, it’s who you know”!
One of my friends that I got chatting to on here, Victoria – check her out! (http://vickystylez.wordpress.com), offered me two tickets to see the Ji Cheng x Sheme showcase.
Arriving at Freemasons Hall in Covent Garden, I didn’t know what to expect. (I knew it was going to be fabulous one way or another.) I met my friend Matthew and picked up the tickets for the show. Excitement kicked in.
I actually felt like royalty going into the hall. The grand walls and paintings were a perfect setting for a fashion show.
The runway room was amazing. Rows of sets were set out facing where the models walk and show off the amazing collection. Sitting down, I felt another rush of excitement as I realised this is what I want to do.
The light went down and a film played on the screen at the top of the runway!
It looked so professional, clean and got my attention right away. (I filmed a snippet on my Instagram: liampitts, check it out!)
Then the music started and every suddenly struck out their iPhones and cameras, poised ready for the first glimpse of the collection.
The first model walked out, stunning!
Then the next. Stunning!
Then the next. Stunning!
Everything about this collection was flawless. Right down to the tiniest detail on the models’ hair, eyebrows and lips. It was fantastic.
The outfits were gorgeous. Traditional Chinese dresses were worn by the tall models as they paraded down towards the press at the end, ready for that killer shot.
The lights went down. People applauded. But it wasn’t over! Just then, a woman dressed in bold white walked out and starting singing. I’m not too sure what she was singing, nonetheless it was beautiful.
Whilst see was singing, the models came out slowly and stood in parallel lines for the finale. It was spectacular, seeing all the outfits together on one stage.
Then it was over. But I was still buzzing. I wanted to do it again. Everyday.
Here’s a few pictures to document my day. 🙂 hope you’ve enjoyed!
As everyone is probably, and should be, aware, London Fashion Week is well underway. Live shows are taking place as I type, and yes, I’m not there because I’m sat in my living room blogging about it.
I have watched a few of the shows already and it’s gotten off to a fantastic start. Bora Aksu and J. JS Lee are the ones that I’ve tuned into and I have been blown away by the collections.
Bora Aksu was fabulous!
The bright, flowy pieces are an excellent way to open the shows and expresses the 1920’s look that the designer was aiming for in the collection. Outerwear was an addition to this year from Bora Aksu to add more material and dimension to the outfits.
Whilst upholding the femininity and romanticism of the signature pieces, the collection has offered the women strength, inspired by the time women were given the opportunity to control their own destiny.
Now onto J. JS Lee. Stunning.
The block colours of the collection (which I featured in my previous post) give the collection the stylish edge and sharpness that attracts the eye and withholds it.
The label defines a woman in a sharp and feminine way, giving a sophisticated look that modern women want.
Be sure to keep an eye out on my posts for the rest of the shows and I will be sharing my favourite pieces with you all.
Today, I went to an amazing press day with Lewis and Leigh PR (definitely check them out) for the menswear collections.
It was a real eye opener for me and it made me realise that fashion is definitely something that I want to go I to. It was an experience that will (hopefully) get me into the industry – gaining the links and contacts. just a foot in the door!
So, I’ve just seen Kick-Ass 2.
Or, alternatively, Kick More Ass
Right from the get-go, it was destined to be bigger and better than it’s predecessor. The action scenes rocketed and included more blood and gore than any usual superhero movie.
All eyes on Chloe Moretz, once again, who steals the show as she tries to grow up and leave her superhero ‘Hit Girl’ behind as her father was killed in the first film. But, realising that this is what she fate intends for her, she soon steals the show!
Her fight scenes included even more impressive moves, for a 15 year old anyway, and even more swearing (especially the c-word!)
My boyfriend’s view was ‘over the top’
I totally disagree.
With MARV having more budget for this film, why not add more action, more swearing and even more CGI? It was absolutely worth every penny spent on constructing this epic sequel.
Definitely a must see!
(Maybe not with your children though: hence the 15 Certificate)