Alright, I know LCM is now over, and I have been rubbish with keeping up (I know, I’m stupid) but I just wanted to share my absolute favourite from the 3 day extravaganza.
Wow, what a collection. The trio really do not let you down when they show their collection.
I fell in love with them last year at LFW with their Sister by Sibling masterpiece.
And I just fell even more in love with them after their show earlier today!
Every single item was stunning. The mesh t shirts, denim waistcoats and striking shorts are sure to be seen out and about in the Summer of ’14.
The colours are perfect and really set you up for the sun (when this rain finally stops!)
And the models smile! This is my favourite aspect of their shows. Unlike the emotionless models of other fashion designers, they seem to be enjoying what their doing and smiling their way through it. I love this. It’s great to see something different on the catwalk.
Here’s a few of my favourites from the collection.
You guys know her as Maria Pizzeria, I got a chance to speak to her about her life and get a little insight into what she does.
She has travelled a long way to reach her ‘dream’ job but plans to go even higher.
“I dreamt about Lazy Oaf for many, many years” says Maria. “It was my first major brand crush – they had a competition and I won it.”
Since coming to London two years ago, Maria has been working her way up the fashion ladder. Stepping up from working in Topshop to being an assistant at Coffin On Cake PR, she has certainly stamped her Swedish trademark into her work.
Starting with her dream job interning at Lazy Oaf, she has been interested in all of the aspects with fashion. The all-in approach from this brand was what sparked the passion for Maria as she realised that she can do all sorts. “Everything was connected. I like everything together.”
To the average person, they think fashion is just about the clothes. Maria disagrees. “I work in everything! My areas are social media and the press.”
Her flame was set alight when she started blogging 7 years ago, a laugh from Maria suggests that even she is surprised by that. Posting about her outfits and brands that interested her was her enjoyment at that time. “I just figured out my likes, my style, music because the internet was there and it’s like a whole world. I was trapped in a tiny home-town and felt like I could never develop.”
She applied for a Digital Media University in Sweden where she attended with solely the knowledge of blogging. Luckily for her, the course was based on the personality of the applicant, not about the skills, “it was cool”.
Getting experience is highly important in this industry. Maria was proactive and threw herself into the eye line of people that could help her progress. “I put up what I like and I found people that like the same stuff. It made me realise that the world is out there and it’s not just wherever you are”. Being in the agency has opened her up to the possibilities and reminds her that she isn’t in a boring 9-to-5 office job that people dread to have. She is able to be out and about, doing her own thing and creating those all important contacts that she is so grateful for.
Maria’s ‘office’ is one that inspires. Clothes hung up on the wall, fashion magazines scattered everywhere you look and wondrous pieces of art catching your eye at every turn. It’s like no office I’ve ever been to.
Social media seems to be a growing phenomenon that creates a portal between the average person and the people that can give you an opportunity. Sites such as Twitter and LinkedIn give a platform for someone to start off with and create relationships with huge companies or celebrities that would be impossible by phone/email. “It’s all about connections and networking. If you can get a good recommendation from someone that people know, its enough”
“I was interning at a magazine and they were working with agencies a lot – that’s where I got the connection. They saw I liked JuJu shoes, they said they didn’t have anyone in the office that liked them so they wanted me to do the accounts.”
Her most recent venture, Malmö London – a Swedish fashion brand, catapulted her into the photography and styling aspects. “I shot the look-book and styled it and now I’m doing the social media and press. I really like to grasp it and tell the brand “I’m up here to help you develop it if you want me to””.
Bursting into the fashion scene is difficult. Sometimes you just have to take what is given to you. It hasn’t always been straight-forward for Maria as she has had many jobs that didn’t go so well. “I did a job assisting a stylist once, that wasn’t fun! There was nothing to do on set, just collecting and returning things. I think I learnt a lot anyways.”
Even her role at Lazy Oath didn’t live up to her dreams. “It wasn’t paradise. When I was there, I was so f**king scared.” Moving to new country, learning a new language and being expected to fit right in was daunting for Maria – she even had to share a room in a flat.
Maria aspires to build her own empire in London one day and plans on publishing her own magazine. Beginning with online and finally going into print is obviously a huge passion for her as she gets excited even mentioning the idea.
“If I would work full time for an agency, it would be my own”
Pay – £80 a day
Hours – “As a guide, I’d say 12 hours a day! But I work whenever I can. Since, when I’m off I do shoots and style stuff as well and I count that as work”
Work/life balance – “I got my office at home as well, so obviously I just work all the time. I want to be able to go out and have a coffee with someone, even if it has nothing to do with the agency, it just helps me to think or get inspiration.”
Best thing – “The agency experience; being in a team and where people appreciate your role and what you do!”
Worst thing – “Being dressed up everyday and being stuck in front of the screen all day long, that makes me cringe.”
In 1985 the band New Model Army made a statement on Top of the Pops that caused a long term rift with the show that was never healed before the show’s demise.
Shit on stage? Threaten anarchy? Swear (a lot)? Expose themselves? No. The band dared to wear a tee exclaiming the obvious – Only Stupid Bastards Use Heroin.
1985 was one of the disgraceful years of ‘heroin chic’ in music. Bands pretending to do it, media semi-promoting it and with rumours that it was no worse than dope circulated by dealers, kids were paying the price both literally and figuratively with their lives.
Designer and long-time friend of N.M.A. Joolz Denby was sick of this pretence, seeing what was happening in her neighbourhood, and trying to take on the council to educate the locals about the dangers. NMA was even active in supporting local Drug Charities. Then happenstance presented the band with the platform; Joolz says ‘a surprising request to play Top Of The Pops was a great opportunity to make a useful statement.’
Joolz hand painted four tees for the band that said ‘Only Stupid Bastards Us Heroin’ in the hope of deterring any teens off the path of hard drugs. On the day in the studio TOTP took umbrage at the word bastard (as well as the bands insistence of playing live) and promptly gaffer taped the word to hide it. Over the time to air, Joolz snipped away at the tape with some nail scissors so when it came time for the set, you could plainly read the word.
The rest is history – a lifetime ban from Top Of The Pops as they stepped off stage and a surprising ally in newspapers poking at TOTP for being arses about an important message.
FLY53 has always championed the Tee as a canvas. Having been sued banned and had product pulled for making statements, we thought this was a perfect story and one that deserves highlighting. So we have reprinted the tee in limited numbers, 40 of which will be auctioned off and every penny raised will go to a drug charity local to the band’s hometown.
Tees will be auctioned through eBay from 14th November. W/C 14th November, 20 tees will be put up first week and 20 the next. Check www.fly53.com for news and info on the auction.