DAKS #LFW

Wow. What a wonderful collection.

The name has always been known for British Heritage, style and elegance. It is the quintessential of British fashion and showcases the looks that we know and love.

From the show, it was clear that the checkered pattern is becoming a high trend again. Each piece incorporated checks one way or another, whether it be on the clothes or the head wrap accessory. (It almost seems Burberry-esque)

The outfits were perfect for the tall women, which may be a downside for the everyday fashionista, but it worked amazingly for these models. They showed off the height of the model and the whole of the outfit effectively – showing off every bit of detail beautifully.

The block colours worked best as it was kept simple but striking and wonderful.

Here’s a few of the outfits used for the Ad Campaign.

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