business 2, week 2: The franchise model against going independent and “doing your own thing.”
According to Franchise.org “a franchise is a business model where one party, the franchisor, grants another party, the franchisee, the rights to operate under its established brand and business system. The franchisor provides the brand name, logo, and operational structure, while the franchisee typically pays an initial fee and ongoing royalties to run the business using …